Why Tech Companies Need Simpler Terms of Servic… A Web Developer’s New Best Friend is the AI Wai… Tags:#Contests#web Top Reasons to Go With Managed WordPress Hosting richard macmanus Related Posts Today’s winning comment comes from our post about a Facebook security flaw that allowed people to access private photos – including some from Paris Hilton at the Emmys and others from Facebook founding CEO Mark Zuckerberg’s vacation in November of 2005. In an excellent example of crowdsourced fact checking and research, Mark Jaquith noted that “this flaw has been publicly known for weeks”. Wrote Mark: “Here is a tutorial, from late February (AP is reporting that the flaw was fixed, so hopefully this doesn’t still work.)”Congratulations Mark, you’ve won a $30 Amazon voucher – courtesy of our competition sponsors AdaptiveBlue and their Netflix Queue Widget.Here is Mark’s full comment, followed by an extra comment he left verifying that Facebook has now fixed the error:“This flaw has been publicly known for weeks (which I report as an example of how poorly Facebook takes user privacy, not as a correction to your story). Really crazy. They weren’t checking user permissions for photo pages. If you could guess the ID of a photo, you could view that photo. Worse, they gave you ways to determine the ID of a recent photo. And once you viewed a private photo in the album, the previous/next links worked, showing you the rest of the private photos in that album!Here is a tutorial, from late February (AP is reporting that the flaw was fixed, so hopefully this doesn’t still work.)”Comment 2 by Mark:“Verified that they fixed it:“The page you requested can not be displayed right now. It may be temporarily unavailable, the link you clicked on may have expired, or you may not have permission to view this page.”BUT you can still see private photos in which you are tagged, even if you were omitted from the permissions list. I created a new album on my wife’s account, and blocked all her networks, and all her friends except one (not me). I added one picture of me, then tagged myself in it. On my account, it announced the photo to me with a thumbnail and I was able to view it. At no time did it warn me (on her account) that by tagging the photo I was expanding the permissions on that photo. Not a huge flaw, but still — if people are going to trust these privacy settings, they need to be bulletproof.” 8 Best WordPress Hosting Solutions on the Market
Remember last week when we mentioned that Clojure may be the new hot programming language of the moment? That idea just got a bit more support today as Heroku announced support for Clojure. Clojure joins Ruby and more recently Node.js on Heroku’s platform-as-a-service.Clojure is a dialect of Lisp and runs on the Java Virtual Machine. It was created to give Lisp programmers a modern environment for development. It’s a general purpose programming language but it’s selling point is functional programming. According to the Heroku blog post, “Clojure covers a new use case on the Heroku platform: components which demand correctness, performance, composability; and optionally, access to the Java ecosystem.”Lisp is a programing language created in 1958 and widely popular in artificial intelligence development. It has a cult following that puts Ruby and Python to shame.Functional programming has seen a resurgence of interesting in the past few years, but languages that emphasize the function programming paradigm have been largely overlooked by platform-as-a-service providers thus far. Heroku is the first PaaS we’ve seen support Clojure. Cloud Foundry, VMware’s PaaS, recently added support for Scala, another general purpose language often used for functional programming. We’ve also heard that an Erlang PaaS will launch this year.If you want to see a list of PaaSes sorted by language, check here and here.Lisp alien logo by Conrad Barski, M.D. Tags:#cloud#Cloud Providers Related Posts Why Tech Companies Need Simpler Terms of Servic… Top Reasons to Go With Managed WordPress Hosting 8 Best WordPress Hosting Solutions on the Market klint finley A Web Developer’s New Best Friend is the AI Wai…
“Why are you always third?” questioned Sen. Lee, evidently looking for his opportunity for an evening news sound bite. “Every. Single. Time.” Schmidt repeated his apology for Lee’s confusion, but Lee didn’t seem to hear the response. “You’re magically coming up third. Somehow you have a magnetic attraction to the number 3.”Sen. Chuck Schumer (D – N.Y.) followed by praising Google’s position as a good corporate citizen and employer of New Yorkers, citing surveys of corporate responses to Google’s corporate policies showing 80% of respondents characterizing Google as “actually very good.” In response to Sen. Schumer’s question, what could Google do to improve its fostering of competition, Schmidt responded, “I’m always interested in creating better platforms for innovation,” citing Android as an example.Sen. John Cornyn (R – Texas) asked Schmidt whether he believed Android constituted an example (again, not citing Microsoft) of “tying,” in which a monopoly or dominant position on one platform is used to gain advantage on another – in this case, making Android phone users utilize Google. Schmidt said no, explaining that the rules of open source software enable others to make adjustments to that software as necessary, so nothing is fixed in stone.Thus far, senators have only been interested in Google’s potential monopoly position with respect to search rankings, often citing situations where a constituent’s placement may have been changed from high to low. Although Schmidt did bring up the topic of Android, especially in response to Sen. Schumer’s question about improvement, during the first hour of testimony, senators did not address any issues whatsoever that may be of importance to the Justice Dept. in its investigation of Google’s proposed takeover of Motorola Mobility.Praise and scorn of Google have not fallen across party lines. While Sen. Lee, a Republican, took the opportunity to lay into Google’s ranking algorithms, Sen. Chuck Grassley (R – Iowa) warned that government should not be penalizing companies that innovate and that provide jobs.Making the most serious dent in Schmidt’s otherwise untarnished image was Sen. Al Franken (D – Minn.), who started his line of questioning by saying he’s skeptical of any company that both controls information and distribution channels, especially when it owns the companies that generate the information. Sen. Herb Kohl (D – Wisc.), chairman of the subcommittee, opened his line of questioning by asking Schmidt, “What do you say to those who say there’s a a fundamental conflict of interest” between providing answers and providing links to sites that give answers, especially when Google is purchasing more and more companies that provide answers? Schmidt’s response was that a fundamental tenet of his company is, “How do we solve the problem the consumer has?” Perhaps Google can utilize algorithms to calculate an answer that has higher value in the consumer’s mind than simple search results can give.Later, Schmidt found himself squarely in the sights of ranking member Michael Lee (R – Utah), who showed a graph depicting Google’s search results in certain product searches as always within the top three. Schmidt countered by attempting to paint Sen. Lee as confused on the matter, mixing apples and oranges by mixing the results of product searches with searches for product comparisons. Google tries to take users to the product, Schmidt explained, and will respond to searches for a product by highly ranking responses pertaining to the product as opposed to product comparison sites. The message from Google Executive Chairman Eric Schmidt, appearing before the Senate Antitrust Subcommittee, will be familiar to anyone who’s heard Schmidt speak before. But it began this time with a shot across the bow at a certain unnamed competitor, which he acknowleged pioneered technology and had been synonymous with the development process (as though that were past tense).Schmidt told senators, “That company lost sight of what mattered,” and as a result had to come under Justice Dept. oversight. Without naming Microsoft, Schmidt clearly placed Google as Microsoft’s successor, not only in terms of Americans’ collective mindset, but in terms of the government scrutiny it finds itself under today. Schmidt is evidently hoping that any comparison between Google and Microsoft will automatically render Google the superior organization. 3 Areas of Your Business that Need Tech Now Massive Non-Desk Workforce is an Opportunity fo… scott fulton Schmidt responded, that would be a disservice to users because when they want a map, they deserve a map. Further, it might be unfair to Google since other competitors may not be held to the same restriction. In general, responding to Blumenthal’s request for steps Google may take to change its behavior, Schmidt said it’s already taken the most important step of all: “Making the Internet win guarantees very strong competition for all of us,” he said. Tags:#enterprise#news Finally during the first round of questioning, Sen. Richard Blumenthal (D – Conn.) asked rather tentatively that if Google were found guilty of violations due to its conduct, what behavior changes would it make in repentance, and what changes could it make now to pre-empt such a finding? Blumenthal tossed out a bit of raw, but spoiling, meat as bait: Would Google consider taking its own maps function off the front-and-center listing? IT + Project Management: A Love Affair Sen. Franken cited an answer Schmidt gave earlier, saying that when users ask for a map, Google puts up a map and naturally puts it first, thus favoring a Google service over alternatives. Franken then cited a separate answer to the question, when Google responds to a search that does not require a map or other Google services, does Google provide an unbiased response, to which Schmidt had said, “I believe so.”“If you don’t know,” growled Franken, “who does? That’s the crux of this, isn’t it? You don’t know!” Cognitive Automation is the Immediate Future of… Related Posts
jon mitchell Why Tech Companies Need Simpler Terms of Servic… A Web Developer’s New Best Friend is the AI Wai… Tags:#Google#web Bloomberg reports that Google is negotiating with the U.S. Federal Trade Commission over the size of a fine for violating the privacy settings of Apple’s Safari browser. The fine could amount to $10 million or more. By comparison, Google’s latest FCC fine for public Wi-Fi data collection was a mere $25,000. What did Google do wrong?The FTC’s job is to protect consumers from “unfair and deceptive” practices. Bloomberg reported that this would be the FTC’s first fine for Internet privacy. We found earlier precedent for this. Still, “unfair and deceptive” sounds about right. Google used a loophole to get around Safari’s default settings, which, while not technically difficult, was deceptive to the user.Google, like many ad companies, uses browser cookies to track its users around the Web and better target ads to them. Cookies are set by the site you’re on, but some cookies allow third parties to set a tracking cookie through them.The default setting for Apple’s Safari browser is to only accept cookies from sites to which you navigate, blocking third-party cookies. Google is one of several ad companies that routed around the setting by placing cookies on the domain you visit and using them to track you from their own domains.What’s So Bad About That?Web companies are tracking us everywhere unless we block all cookies, so one might be tempted to say, “So what?” It’s the default setting to allow some cookies, and if people are concerned about privacy, they should change the setting to block cookies. What’s so bad about ad tracking, anyway?But there are several particulars to the Google example that might give you pause. For one thing, you didn’t have to be a logged-in Google user for it to track you this way. Logged-in users can set their account preferences not to track them, but there’s nothing non-Google users could do to opt out. This kind of tracking was not a common practice, either. Jonathan Mayer at Web Policy found only four companies doing this, and they all stopped when Google got busted.Finally, there’s the deception part. Apple makes it quiteclear that its default setting is intended to block ad tracking. Even if Google’s tracking is not wrong in and of itself, Google was willingly changing Apple’s intended user experience. That should be between Apple and its users.At the time, Google’s excuse was that its users had “opted to see personalized ads” by using its services, so it was fine to honor those preferences over Safari’s. But that ignores the people who don’t have Google accounts and were still tracked.Furthermore, Google’s documentation used to say that Safari’s default setting “effectively accomplishes the same thing” as opting out via one’s Google account, but that’s now gone from Google’s help page.A Speeding TicketWhen Google gets fined $25,000 for snooping on people’s home Wi-Fi networks, that’s just silly. A $10 million (or more) fine is a much more stern warning. But that’s just a fraction of a percent of its quarterly profits. It’s like giving Google a speeding ticket.You may not care about ad tracking in and of itself, but the slope is far too slippery to let Google off the hook for this one. It shouldn’t have the right to intervene in the user experience of another company by deliberately routing around its privacy settings.Image via Shutterstock Top Reasons to Go With Managed WordPress Hosting Related Posts 8 Best WordPress Hosting Solutions on the Market
Related Posts Trends Driving the Loyalty Marketing Industry Let’s say a startup has defied the odds and survived its first several years. The entrepreneur has found a niche market, launched a product, secured funding, and continued to assemble an effective team. The business is moving forward. As the business grows, and entrepreneurs feel they have a safety net where there was none before. But how to stay hungry? Helping startups commit to improvement at every stage has to be the goal.Staying Hungry: Helping Startups Commit to Improvement. When things are tough — a startups attitudes and sense of urgency often begin to change. A startups’ attitude changes when they feel that all is well. As the company milestones become less urgent, the intensity of their attention ebbs and start to diminish. This relaxing time is the period when it is most likely to see competitors swoop in and gain market share. Using an improved product offering, or a better customer service, or just a better market strategy might help.I’ve seen companies come out of the gate and tenaciously follow their North Stars, only to lose focus later on. They start to get comfortable — in some cases, too comfortable. The initial hunger subsides, and employees gradually become less motivated to make the extra effort to drive the company forward.I implore every company I work with to combat this kind of stagnation by identifying what they can do better at every stage of the company’s life cycle. The critical question is: How do some startups manage to avoid the pitfalls of complacency when others don’t?Two words: Continuous improvement.Continuous improvement is valuable at every stage of a company’s life cycle. While it is crucial to set a course for your employees by setting key performance indicators that will ensure the company meets or exceeds its goals, it is equally important to adjust those goals over time as market conditions and customer demands change. As those goals evolve, it is also critical to stay focused on the company’s best practices to provide a baseline for ongoing changes that can significantly improve growth, profit margins, and retention rates. A constant focus on continuous improvement also helps employees stay intrinsically motivated and challenged, making them less likely to feel stagnant in their current roles.Progress By the NumbersHaving a reliable way to track progress is key to continuous improvement. Each functional area of your company should have its own KPIs to strive for, each of which should align with your company’s central mission. Choosing the right KPIs is critical — not only will they provide a roadmap for your employees. But they will also help startups demonstrate to investors that the company is on the right track toward meeting its goals. Management should also ensure that each functional area has its own KPIs that will reinforce broader company goals that can be measured at the individual department level. Because your goals need to evolve as the company hits various milestones, a KPI dashboard, which show progress toward goals, is a critical way to help teams prioritize their work. For example, if a sales manager shows his team a P&L, balance sheet, and a statement of cash flow, it can be unclear what employees need to focus on next. But if he shows that the customer retention rate is 80 percent when it needs to be at 95 percent, the team can use its KPI dashboard to take action on that data.Customer needs and behaviors change regularly, but many companies only alter their approaches long after a problem has been identified. To avoid this pitfall, be sure to reexamine your standard processes continuously and to adjust your KPIs with a view to the future. It is always better to get ahead of a problem than to trail behind it with a quick — and potentially ineffective — fix.Keep an Eye on the Lag and Lead By documenting standard processes thoroughly and making sure all relevant data remains at hand, management should be able to determine more easily where changes need to be made. To help managers figure out what needs to change (and how), it is useful to turn to lag measures and lead measures.Generally speaking, a lag measure is retrospective data that is too late to change, such as the previous month’s revenue. A lead measure tells you whether you’re on track to hit a goal in the future. For example, if a company is trying to increase its conversion rates, the lead indicators might be the number of phone calls.Maybe the problem will be the number of demos that a sales team makes with potential clients. Later, the team would examine the lag measure of the number of demos that didn’t convert. Both measures are key indicators of a company’s progress, and they can inspire procedural changes to help teams meet their goals. When processes are standardized, a single small change can alter the course of an entire functional area. If everyone isn’t doing things the same way, change becomes more difficult. With thorough, up-to-date documentation, everyone from a new hire to a seasoned manager has something concrete with which to gauge themselves.At any moment, there can be a downward turn when unexpected obstacles emerge. More importantly, each person has documentation of what worked before showing them a precise roadmap of what needs to go right, which is crucial for continuous improvement.The Lifeblood of a Startup: Motivated Employees Management needs the right data to make informed decisions on how to improve, but employees are the ones who truly move the needle. The manufacturing-era “carrot and stick” method of motivating employees, in which workers are given compensation for jobs done well and penalties for under-performing, no longer works—and it is especially ineffective with millennials. Extrinsic motivation, in the form of raises and promotions, is also unsustainable. Companies that rely on a purely monetary reward system run the risk of paying their people too much too soon and being unable to retain them as they continue to advance in their careers. Today’s employees need to be motivated intrinsically to do better.KPI dashboards are a fantastic intrinsic motivation tool. They not only allow employees to track their progress; they also will enable them to pinpoint areas in which they can do better. To improve employee performance at my old company, Affiliate Traction, we developed an online KPI scorecard. Each employee was given five goals to accomplish, and employees could view each other’s progress toward those goals in a live spreadsheet. This gamification of work caused a noticeable uptick in employee motivation and productivity —and it didn’t cost us a dime.The most successful companies I’ve worked with have been learning organizations — ones that take the time to figure out what makes them successful, to document those strategies and procedures, and to reassess them as the organization grows. Employees are far more likely to stay motivated if they are continually learning and growing along with the organization. As with any learning process, mistakes are inevitable. But in my view, mistakes are only failures if you cease to learn from them. Greg Shepard is a serial angel investor and startup growth consultant who has spearheaded 12-15 company exits throughout his career. His former company, AffiliateTraction, was acquired by eBay Enterprise Marketing Solutions in January 2016 as a part of a cross-brand deal totaling $985M. How OKR’s Completely Transformed Our Culture China and America want the AI Prize Title: Who … Greg Shepard What Nobody Teaches You About Getting Your Star…
Role of Mobile App Analytics In-App Engagement Tags:#email#gmail#Growth Hacking Reasons to Outsource General Counsel Services f… Brad AndersonEditor In Chief at ReadWrite We spend a lot of time on email. A lot of time = life. Managers, professionals, and other high-skill workers spend on average 28 percent of their working week managing their inbox. Use the Right Inbox for success and to supercharge your Gmail.For argument’s sake, let’s say it was possible to get all your emails out the way in one batch at the start of a week. Assuming you work a 40-hour week, from nine to five, it’d take you from first thing on Monday until just before noon on Tuesday to finish.That’s an obscene amount of resources being directed towards a single task. Wouldn’t it be good if there was some way to streamline your email communications? That’s where Right Inbox for Gmail comes in.Why use Right Inbox for gmail?Right Inbox saves you time on repetitive tasks and helps you to send better emails, in less time consistently. Once you install the Right Inbox app — a process that takes very little time — you’ll immediately gain two levels up of time-saving, productivity-improving tools. And this is right at the beginning before you even begin writing your message:Top of the message window; Right InboxAt the top of the message window, right below the subject line, you’ll find a variety of features designed to soup-up your conversational skills. Switch signatures, insert a templated message, set up an email sequence, or add a GIF at the click of a button.Below are all your scheduling options. Plus many features that allow you to sync with your preferred CRM platform, add private notes to your messages, and set up reminders.What features does the Right Inbox platform offer?Gmail is the world’s most popular free email service. But that doesn’t mean it’s perfect.By installing Right Inbox, you’ll get all the functionality that you wish Gmail included as standard. You can find a full rundown of features on the Right Inbox website, but these are some of the most useful:1. Time zone support for scheduling emails.Whether you’re a marketer, a freelancer, or working in business development, there’s a good chance you’ll be speaking. You not only talk, speak and send to clients, prospects, and service providers — you email across numerous states, territories, and even countries.Having a global reach is how business is conducted today, but the required scope can cause a real headache when it comes to email scheduling. You might want an email to arrive in a prospect’s inbox at 9:30 am on Tuesday — but your 9:30 am isn’t the same as your important contact-client.Typically, the only way to resolve the timeline issues is by Googling time differences and doing the quick mental math. Okay, they’re three hours ahead, so my 9:30 am is their 12:30 pm. Sound familiar?No longer will you need to even waste the quick two seconds on these thoughts. And believe it, two-seconds, over time, adds up. Right Inbox has a built-in timezone support system, removing the need for you to work out the differences manually:Quick, Built-In Time Zone Support; Right InboxYou can also make sure that your contact’s timezone is with their info — and the built-in time zone support will handle the rest for you.2. Save your most effective emails.Anyone who works in sales and marketing knows that some emails work better than others. If you don’t understand this concept, please test the theory.Maybe your best email was the subject line. Perhaps it was the snappy intro. Possibly it was the eye-catching statistic you included in the body copy. Either way, if the email was effective — chances are you’ll want to use that same email again.Right Inbox lets you save your favorite templates and access them instantly:There are different templates for different messages. Save your fav and reuse. Right InboxNaturally, you can set different templates for different types of message. After all, not every email you send will be going to the same sort of person, nor will they all be about the same subject.3. Set up email sequences to automatically chase non-responders.Sick of manually keeping track of who has and hasn’t responded to your latest marketing communication or sales pitch? Wish you didn’t have to chase up every single person who didn’t reply? Again, Right Inbox saves you the time and frustration, making it easy to set up email sequences to automate the follow-up process:Subsequent messages without further action on your part. Right Inbox.Those subsequent messages will be sent without any further action on your part — unless you receive a reply to the original message, in which case the follow-ups are automatically canceled. Use this feature in tandem with templates to easily add your best follow-ups to your email sequence.4. Sync key email threads with your CRM tool.Adding relevant email threads to your CRM system of choice doesn’t have to be time-consuming or frustrating. Merely click the sync button at the bottom of the message window to copy your most important threads to the CRM platform of your choice.Right Inbox works with all the most common CRM tools. Plus every other CRM system that supports smart BCC email sync. Alternatively, you can set emails to sync automatically and only check the checkbox when you don’t want a thread to be synced.5. Schedule recurring emails to auto-send.You want to dedicate your time to the emails that require real thought and expertise. The time-sucks are in the simple reminders that need to be sent at the same time every week or month. Thankfully, you can easily set up recurring emails.Easily set up recurring emails; Right InboxReminder emails can be annoying for you. Still, you need to remind freelancers to send their invoices, chase down colleagues about meeting agendas, and prompt yourself to stick to a new habit. Allow these simple emails to be run on autopilot — freeing you up to add genuine value elsewhere.What does it cost for the Right Inbox email?One of the best aspects of Right Inbox is its flexible pricing model. Install the app, and you’ll immediately be able to use many of the best features free of charge, but with monthly caps. Alternatively, if you prefer a life with no limits, take out a monthly subscription — or sign up for a year to receive a 25 percent discount. Teams enjoy discounts of $1 per user versus the standard price for individuals.Right Inbox won’t magically transform you into the world’s best marketer or salesperson overnight — but it can give you a chance at that honor. This platform will make it easier to perform at the levels demanded by today’s consumers. Supercharge the way you use your email.Image Credits: Right Inbox What it Takes to Build a Highly Secure FinTech … Related Posts AI is Not the Holy Grail of Sales, at Least Not… Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com.
Dynamic Lane Scaling: guarantees that a workload will gracefully continue to completion even if one or more lanes of a 4x link fail, rather than shutting down the entire link which was the case with other high performance fabric.These features are a significant advancement because together they help deliver enhanced performance and scalability through higher MPI rates, lower latency and higher bandwidth. They also provide for improved Quality of Service (QoS), resiliency and reliability. In total, these feature are designed to support the next generation of data centers with unparalleled price/performance and capability.At Hot Interconnects we provided even more detail. Our Chief OPA software architect, Todd Rimmer, gave an in-depth presentation on the architectural details of our forthcoming fabric. He delivered more insight into what makes Intel OPA a significant advancement in high performance fabric technology. He covered the major wire-level protocol changes responsible for the features listed above – specifically the layer between Layer 1 and Layer 2 coined as “Layer 1.5.” This layer provides the Quality of Service (QoS) and fabric reliability features that will help deliver the performance, resiliency, and scale required for our next-generation HPC deployments. Todd closed by keeping to his software roots by discussing how Intel is upping the ante on the software side with a discussion on Intel OPA software improvements, including the next-generation MPI optimized fabric communication library – Performance Scaled Messaging 2 (PSM2) and powerful new features for fabric management.Check out the paper Todd presented for a deep dive into the details!Stay tuned for more updates as the Intel® Omni-Path Architecture continues the run-up towards release in the 4th quarter of this year. Take it easy By Barry Davis, General Manager, High Performance Fabrics Operation at IntelIntel Omni-Path Architecture (Intel OPA) is gearing up to be released in Q4’15 which is just around the corner! As we get closer to our official release, things are getting real and we’re providing more insight into the fabric for our customers and partners. In fact, more Intel Omni-Path architectural level details were just presented on August 26th at Hot Interconnects. Before I talk about the presentation, I want to remind you that this summer at ISC ’15 in Germany, we disclosed the next level of detail and showcased the first Intel OPA public demo through the COSMOS supercomputer simulation.For those who didn’t make it to Frankfurt, we talked about our evolutionary approach to building the next-generation fabric. We shared how we built upon key elements of Aries* interconnect and Intel® True Scale fabric technology while adding revolutionary features such as: Packet Integrity Protection: catches and corrects all single/multi-bit errors in the fabric without adding any additional latency like other error detection & correction technologies. Error detection/corrections is extremely important in fabrics running at the speed and scale of Intel OPA. Traffic Flow Optimization: provides very fine grained control of traffic flow and patterns by making priority decisions so important data, like latency sensitive MPI data, has an express path through the fabric and doesn’t get blocked by low priority traffic. This results in improved performance for high priority jobs and run-to-run consistencies are improved.
“How do I get my whole genome sequenced?,” I asked.After a few moments of silence and a number of raised eyebrows following this question to my primary care physicians (PCP), the response was just as I thought: “Why?”We’ve come to a point in science and medical research where the PCP should have more than a few moments of context for common ailments, including weight gain, insomnia and other acute conditions that I, and many other patients suffer from; we expect accurate answers during our checkups.Normally, genome sequencing is ordered at a cooperative’s genomics lab, with a primary results focus on oncology. However, my PCP had no idea the intricacies of the process, or means to order such a request, outside the critical diagnosis of a condition.The excitement level of my PCPs grew quickly with continued chatter on genomics in every day diagnostics. Yet, it was somewhat frustrating to know this excitement is stifled, as this very personal, accurate tool is not in general practice. The precision of this type of medical research should be fully accessible to all PCPs, but many still don’t have access to it for general practice.This blog series will address several issues I have discovered as I dive into the complex and quickly changing world of bioinformatics and genomics research. As Intel pushes further to drive a more detailed medical experience into clinical environments, we are working to tackle industry hurdles as they appear. First, the following misconceptions/myths must be dispelled and overcome to help improve general practice medical care:Genome sequencing is only used reactively, after you have a conditionIt is a very time consuming taskThe process requires expensive high performance computing (HPC) clusters to sequence an individual’s genesA specialized research facility is necessary, as PCPs do not want to discuss genomics in the primary care environmentGenome testing is non-reimbursableThe results of a whole genome sequence (WGS) has limited utility, and are sometimes less than conclusiveWhat questions do you have? What other myths are you seeing in medical care?