Movie trailers vs. member service: Has an indie filmmaker found the key to credit union success?

first_imgCredit union marketers, I have two words for you: Indie Films. You know the type – they can be quirky, honest, minimalistic, avant-garde or look exactly like any other movie, but they all have one thing in common. Limited resources.Because indie filmmakers are bound by the few resources they set out with – rarely more than a couple rental cameras and the change in their pockets – they have to get creative about expenses, task assignment and especially publicity.If you don’t already see where I’m going with this, I’m about to blow your mind. Ready?YOU are the indie filmmaker.Okay, not literally. But even if your mind isn’t blown, you see my point. Credit union marketing presents the same dynamic of constraint; we work in a highly-competitive market for institutions that make a point of redistributing most of their competitive resources. Whether we’re dealing with blockbusters or big banks, reviews or retention, we have to work harder and think cleverer to overcome our inherent disadvantages in funding and corporate connections.Where we do have the advantage is in our trust, flexibility and creativity, and according to actual indie filmmaker and eco-activist, Shalini Kantayya, those qualities are pivotal to our future success.Known for her cinematic work advocating human rights, Kantayya has built a noteworthy filmmaking career by blurring the lines between documentary and fiction. Her work covers issues from food and energy sustainability to workers’ rights and youth activism. In 2009, she addressed the world water crisis with her award-winning science fiction film, a Drop of Life.In Kantayya’s opinion, credit unions and independent filmmakers share a common trait: they’re both “the little guys” fighting against big banks or the Hollywood machine. She founded her production company, 7th Empire Media, to raise social awareness through the creation of striking, imaginative media – not big-budget cash cows. And after years of targeting the right festivals and discovering how best to leverage the unique qualities of her films, Kantayya has come to exemplify the agility and insight it takes to compete with the giants of either industry—and win.How can an independent filmmaker hope to compete with Hollywood? How does she get her product in front of the right audiences? How can a credit union do the same?In May, Kantayya will answer those very questions as she takes the stage at this year’s CUNA Marketing Management School – fittingly located in Hollywood, CA. In her keynote presentation, Davids & Goliaths: What Credit Union Marketers Can Learn from an Indie Filmmaker, she will walk her audience through the process of selling films in a market dominated by blockbusters. She will also share the story of how she spread her films’ reach to global audiences and the crucial marketing lessons she learned along the way – not to mention her success as a Top 10 finalist in Steven Spielberg’s reality show, ON THE LOT – all to prepare credit unions to take on their own business Goliaths.In a world where credit union marketing campaigns nationwide are feeling the strain of limited resources, one filmmaker will rise to the challenge and lead them to victory! Coming Soon to this annual credit union marketing convention.Shalini Kantayya’s films have received numerous awards, brought her to over thirty film festivals internationally and proven an effective tool for water rights advocacy in Africa. Alongside her work as an eco-activist and speaker, she is currently working on Chasing the Sun, a feature documentary that asks the hard questions of how a clean energy economy may actually be built.CUNA Marketing Management School runs for four days, May 19-22, featuring live sessions, expert speakers and insights from the marketing industry elite. Each year, credit union marketers and leaders attend to increase their professional value and earn their Credit Union Certified Marketing Executive (CUCME) designation. 1SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Meghann Dawson Meghann Dawson is an instructional design manager for the Credit Union National Association (CUNA). She is responsible for designing, developing, and implementing educational programs for CUNA’s institutes and schools, … Web: Detailslast_img read more

Help raise funds for Zayaan’s surgery

first_imgParents Lemeza du Toit-Oostendorp and Shafiek Oostendorp with their children. The parents of a two-year-old girl diagnosed with a congenital bone defect similar to that of former Olympian Oscar Pistorius, refuse to accept that their daughter will need to have both her lower legs amputated. Parents Lemeza du Toit-Oostendorp, 33, and Shafiek Oostendorp, 32, from Colorado Park, will do anything to help their baby girl Zayaan, who needs between R2.1 million and R2.8 million for treatment at the Paley Institute in West Palm Beach, Florida, in America. The funds will only be for Zayaan’s operation. She might need to go for about three or four operations, but they will only know for certain once they have seen Dr Dror Paley and his team.“When I was pregnant with Zayaan the doctors told us to abort her as they thought she had Roberts syndrome, a genetic disorder characterised by fibular hemimelia, missing femurs, missing arm bones and facial abnormalities. “We believe in God and had Zayaan. She was born a healthy baby on November 18, 2016 with bilateral fibular hemimelia without Roberts syndrome. The predictions didn’t hold true and her condition wasn’t fatal,” said Ms Du Toit-Oostendorp. The couple say the correct diagnosis was never made by the local doctors. Zayaan saw an orthopaedic surgeon privately. At the same time, she was referred to Red Cross War Memorial Children’s Hospital’s genetic clinic by a paediatrician at Cape Town Mediclinic.The same orthopaedic surgeon also works at Red Cross and Zayaan currently still sees the orthopaedic surgeon there.Zayaan had a consultation with her orthopaedic surgeon from Red Cross along with10 other doctors to discusshow best to help her. Ms Du Toit-Oostendorp said their diagnosis was to have Zayaan’s legs amputated.Fibular hemimelia is a birth defect where part or all of the fibular bone is missing, as well as associated limb length discrepancy, foot deformities, and knee deformities. Bilateral fibular hemimelia (FH) (affecting both legs) is a very rare disorder, occurring in only 1 in 250 000 births. “My concern is, as she gets older, she would need to carry her own weight which could affect her legs. I will do anything to help my daughter. She is important to us,” said Mr Oostendorp.“I get a little emotional when I see Zayaan can’t participate in certain activities. Her cousins were playing musical chairs and she eagerly wanted to join in. Friends and family go the extra mile to involve Zayaan in any activities,” said Ms Du Toit-Oostendorp.The Oostendorps did online research and figured out their child was born with bilateral fibular hemimelia. They read that in the US, a surgeon named Dr Dror Paley, had developed an operation called the SUPERankle procedure to reconstruct the leg and foot and avoid amputation with prosthetic fitting. Explaining the operation to the Plainsman, Athlone News’ sister paper, Dr Paley said with the SUPERankle operation Zayaan’s severe foot deformities would be fully corrected and her shortened bones lengthened using a special device called an external fixator. He said when this operation is done her feet will be 90 degrees to the ground and she will be able to walk, run, jump and play sports like other children her age.Dr Paley is also the founder and former director of the Rubin Institute for Advanced Orthopedics, and was the director of the International Center for Limb Lengthening (ICLL) at Sinai Hospital of Baltimore from 2001 to 2009. He was the chief of Pediatric Orthopedics at the University of Maryland in Baltimore from 1987 to 2001. He is internationally recognised for his expertise in limb lengthening and reconstruction.Zayaan’s family have currently raised R50 000, and have spent their time selling fast food and treats from home and at events, going to car shows to set up astall to sell treats and are constantly on the lookout on social media for events they can sell their goods at. Her parents are grateful to everyone who has donated and partnered with them to make Zayaan’s operation possible, including The BMW Owners society.If you would like to donate to the fund-raising effort for Zayaan, log on to their Facebook page, Miracle Baby Fund, or their website at or call Ms Du Toit-Oostendorp at 082 567 5608.last_img read more

UWF Crosses Third at GSC Championships

first_imgFULL RESULTS NEW MARKET, Ala. – The University of West Florida men’s cross country team finished third out of 11 teams at the Gulf South Conference Championships on Saturday morning. The team was led by Tim Wenger, who finished 10th overall, and William Kemmler, who finished 12th. All-GSC Second TeamWill Donelson, UUWilliam Kemmler, UWFBrandon Raleigh, LeeJustin Watson, UNAAnthony Wells, UAHAdam Benefield, UNADejon Devore, SUAlex Gilliland, UAHThomas Adkins, UWGDon Kerrigan, UWFPrint Friendly Version Brandon Battle crossed just under 27 minutes, at 26:57.85 and coming in at 33rd overall. Joel Chairez’s 27:06.19 put him at 38th in the field, and Micah Kemp clocked a 27:18.83 and finished 47th. Colton Currier and freshman Elijah Schneidewind rounded out the Argonaut field, finishing just a second apart at 28:07.24 and 28:08.45, respectively. Wenger’s 25:41.41 is one of the best of his career, as he followed up on an individual win at the Florida State Invitational earlier this month. The race marks the third time in his career that he has taken a top 10 finish at the conference meet and earned All-GSC First Team honors. Wenger is the fifth UWF runner to earn a spot on the All-GSC first team in program history, and he is the eighth to take any type of all-conference honor in three years. All-GSC First TeamAlfred Chelanga, SUHarold Smith, LeeVictor Onyango, UWASeth Eagleson, LeeChristian Noble, LeeJacob Whitney, UURyan Campbell, MCBenjamin Knox, UAHBrydon Groves-Scott, UAHTim Wenger, UWF Kemmler and Don Kerrigan brought home second-team All-GSC honors, taking finishes in the top 20. Kemmler was not far behind Wenger, recording a 25:51.85 and taking a 12th-place finish, which is his second-best finish of the year. Rounding out the top 20 was the Pensacola native Kerrigan. The senior clocked a 26:23.16 in his final GSC Championships, Individual Medalist: Alfred Chelanga, ShorterFreshman of the Year: Christian Noble, LeeCoach of the Year: Caleb Morgan, Lee West Florida has had multiple all-conference runners in every season since 2009, and at least three Argonauts have been named all-conference runners in five of the last six years. #ARGOS# West Florida will compete in the South Region Championships in Dade City, Florida, on November 5. The race will take place at Abbey Golf Course.last_img read more

Rashpal, Jyoti aim to defend men’s and women’s titles in New Delhi Marathon

first_img Press Trust Of India FOLLOW US LIVE TV Elite Indian athletes Rashpal Singh, Sher Singh, Jyoti Gawte and Monika Raut will vie for top honours in the IDBI Federal Life Insurance New Delhi Marathon on Sunday. Men’s defending champion Rashpal, representing Army Sports Institute (ASI), Pune, has been in stellar form recently, having finished second in the South Asian Games in December and having won the Mumbai Marathon, and he will one again aim for a top spot finish in full marathon. He will hope to ride on this momentum and even improve on his previous best timing of 02:19:19. It will, however, not be easy as he will face fierce competition from his ASI team-mates Sher Singh and Bahadur Singh Dhoni.  Sher Singh finished second in last year’s edition and, just like Rashpal, has been going through a great patch. His third-place finish in the South Asian Games and second-place finish in the Mumbai Marathon will hold him in good stead in New Delhi. Bahadur, winner at the Allahabad Marathon 2019, will also fancy his chances and knows that one good burst could very well give him his first title in New Delhi.In the women’s category of the full marathon race, reigning champion Jyoti Gawte from Maharashtra will look to continue her dominance this year as well.  Jyoti finished third in the recently concluded South Asian meet and won the Mumbai Police International Marathon in the Indian female category as well. Another title contender in the women’s category is Monika Raut who finished second runner-up in the 2018 edition of the New Delhi Marathon. She will look to better her performance and push hard for the victory.Certified by AIMS (Association of International Marathons and Distance Races), the New Delhi Marathon is recognised as a National Marathon Championship by Athletics Federation of India and will see over 18500 athletes taking part in four different categories — full marathon (42.2km), half marathon (21.1km), 10K Timed Run and 5K Swachh Bharat Run. All the categories will be flagged-off at the Jawaharlal Nehru Stadium by Indian cricket icon and IDBI Federal Life Insurance’s brand ambassador Sachin Tendulkar.  The eve of the marathon turned out to be an extraordinary and motivating day for select marathoners, including four very special runners, as they got a chance to get up close and personal with Tendulkar.  The Master Blaster inspired them with some real life stories from his cricketing days while also urging them to never stop trying and give their best shot on Sunday. The elite athletes will be competing for a total prize money of Rs 8.4 lakhs. The top five elite athletes in the full marathon category (both men’s and women’s) will receive the prize money as per their rankings.  First Published: 22nd February, 2020 16:32 IST SUBSCRIBE TO UScenter_img Last Updated: 22nd February, 2020 16:32 IST Rashpal, Jyoti Aim To Defend Men’s And Women’s Titles In New Delhi Marathon Elite Indian athletes Rashpal Singh, Sher Singh, Jyoti Gawte and Monika Raut will vie for top honours in the IDBI Federal Life Insurance New Delhi Marathon Written By WATCH US LIVE COMMENTlast_img read more

Ex-F1 star Pascal Wehrlein laughs off winning first Formula E race at home instead of celebrating on a podium

first_img Source: Motorsport – REAL vs FAKE GOLD Best caption wins🏆 Credit @4×4 Rebekah Vardy scores an impressive penalty in six-inch heels Football player touch female referee s breast! Travel Diary // Vietnam 2017center_img 10 INCREDIBLE Space Launch Failures! PASCAL WEHRLEIN did not expect his first win in Formula E would come in the virtual world.The ex-F1 star had only been on the podium once in FE before taking two victories in the virtual Race at Home Challenge.Pascal Wehrlein won his first Formula E race but in the virtual worldWehrlein has won the Hong Kong and Monaco legs of FE’s Race at Home Challenge series which is in partnership with Unicef, raising £100k for their Coronavirus appeal.The 25-year-old Mahindra driver laughed off the frustration of winning his first FE race in his home, he said: “It really hurts!“I never thought my first win would be virtual in FE. But all jokes aside I have been close in real life.“I have had a podium and so on but it never quite worked out in the end to win a race in real life.“But yeah the feeling I would say is not the same.“I was happy, yes but I didn’t punch the air and I wasn’t screaming in my flat that I won the race.“It’s not the same feeling, I would have been a lot happier to win in real life.”Pascal Wehrlein secured his first podium in just his second FE race in Chile in 2019 Wehrlein, who’s also Ferrari’s F1 test driver, is in contention to win the FE Race at Home Challenge title in the series finale this weekend.Wehrlein trails series leader Stoffel Vandoorne by just one point after fighting from seventh to second last time out after being hit with a five second penalty.He added: “My favourite moment was my first win in Monaco.“I got pole position and went on to take the victory. It’s quite difficult to win these races because one small mistake makes quite a big impact as every car is the same.“The starts have been crazy and there are always big crashes and shunts. It’s been really competitive, especially in the beginning. It was hard to adapt and get used to it.“The final Race at Home weekend will be a double header.“There will be one race on Saturday from Berlin and one on Sunday in New York. I’d like to win the second race.“It will be double points, so I guess the championship will be open until the very last race.”Watch ABB Foruma E Race at Home Challenge’s final weekend  live on YouTube from 3:30pm on Saturday and SundayDaniel Abt SACKED and fined £9k by Formula E team for cheating in Esports race after letting pro take his place People Slammed By Massive Waves 4 What’s This “Trick” Called? Comment Down Below!!last_img read more

Marine Corps considers temporarily grounding all aircraft following deadly crashes

first_imgRiccardo Niccoli/Stocktrek Images/Getty Images(WASHINGTON) — In the wake of two deadly aviation crashes in the last month, the Marine Corps is considering grounding all Marine fixed wing and rotary aircraft for a day to reinforce proper procedures among pilots and air crews, according to a defense official.Lt. Gen. Steven R. Rudder, the Marine Corps deputy commandant for aviation, is considering the move, which could be announced as early as Tuesday.The defense official said the 24-hour stand-down would affect all Marine flying squadrons worldwide and would reinforce proper flight training procedures for Marine pilots and air crews.The possibility of a grounding comes days after three Marines died when an MV-22 Osprey crashed into the waters off the coast of Australia as it attempted to land on the amphibious ship USS Green Bay. Efforts to recover the remains of the three Marines continue. An additional 23 Marines aboard the tilt-rotor aircraft were rescued after the Osprey went down.On July 10, 15 Marines and a Navy corpsman were killed when a KC-130T transport aircraft crashed into a field in central Mississippi. Early indications are that the aircraft may have experienced problems while flying at cruising altitude. As a protective measure, the Navy and Marine Corps grounded all 35 of their KC-130T aircraft until further notice while that crash remains under investigation.Safety stand-downs of particular Marine aircraft are not unusual.Last August, the Marine Corps ordered a similar safety stand-down for all non-deployed F/A-18 fighter aircraft following a series of fatal crashes involving F/A-18s.At the time, squadron commanders were given seven days to carry out the 24-hour stand-down, which only affected non-deployed Marine aircraft.Last September, all Marine AV-8 Harrier fighters in Japan were temporarily grounded after one of the aircraft crashed into the sea 100 miles off the coast of Japan. The pilot survived the crash.The Marine Corps in recent years has experienced a decline in readiness of its aging fleet of aircraft. That, in turn, has impacted available training hours and the number of aircraft able to fly at any given time.Copyright © 2017, ABC Radio. All rights reserved.Powered by WPeMatico Relatedlast_img read more