Refurbished Liguanea Post Office Internet Café Re-opened

first_imgRefurbished Liguanea Post Office Internet Café Re-openedJIS News | Presented by: PausePlay% buffered00:0000:00UnmuteMuteDisable captionsEnable captionsSettingsCaptionsDisabledQualityundefinedSpeedNormalCaptionsGo back to previous menuQualityGo back to previous menuSpeedGo back to previous menu0.5×0.75×Normal1.25×1.5×1.75×2×Exit fullscreenEnter fullscreenPlay FacebookTwitterWhatsAppEmail Refurbished Liguanea Post Office Internet Café Re-opened TechnologyOctober 12, 2014Written by: O. Rodger Hutchinson Residents of Liguanea and its environs, in St. Andrew, now have improved internet access at the Liguanea Post Office, where the service and other related activities have been upgraded at a cost over $200,000 by the LIME Foundation.The upgrading entailed the provision of additional computers and software, and network accessories; a printer; and furniture; as well as general refurbishment of the internet café.Users of the facility are now better able to surf the internet, and send and receive e-mails; as well as copy, scan, photocopy, and print documents. A key feature of the provisions will be significant low user rates for senior citizens.The undertaking resulted from a renewal of the public/private partnership between telecommunications provider, LIME, and the Postal Corporation of Jamaica.Speaking at the facility’s official opening on World Postal Day, Thursday, October 9, Science, Technology, Energy, and Mining Minister, Hon. Phillip Paulwell, described the venture as a “significant investment.”“It is good when you can come into a post office and…with the click of a mouse, instead of sending a registered mail, you send an e-mail to (your) friends and families wherever they are, and wait for an instant response. We believe that access to data services and the internet are of paramount importance,” he stated.For his part, Postal Corporation of Jamaica Board Chairman, Lance Hylton, said the café’s re-opening is one of the strategies being undertaken to expand the agency’s services.“Now more Jamaicans will have access to shop on-line and have their items delivered by the post. For small business persons and the self-employed, they can easily use these services to support their own economic activities,” he said.Chief Executive Officer of LIME, Garfield Sinclair, noted that the Liguanea Post Office project forms part of the company’s mission to deliver 100 per cent internet connectivity to the Jamaicans, within the shortest time possible.He said approximately $11 billion is currently being spent under the firm’s Mobile Network Upgrade and Expansion Programme, and Broadband Expansion Project, to achieve this target.“Small but effective projects, like the Ligunea Post Office ‘Link’, are part of that bold mission. ‘The Link’ will help to close the smaller gaps that will complete the overall connectivity picture. Our vision is to establish increased touch-points for children and adults who are still not able to access to the Internet with relative ease,” he pointed out.Mr. Sinclair said the Liguanea Post Office café is the third ‘Link’ facility which the LIME Foundation had opened over the past 12 months, adding that two others are scheduled to be opened soon.State Minister for Science, Technology, Energy, and Mining and Member of Parliament for South East St. Andrew, where the facility is located, Hon. Julian Robinson, noted that with significantly lower rates and benefits to seniors, the post office becomes an attractive option for them and other persons to use. RelatedBusiness Owner Saves Big from Solar System Advertisementscenter_img Story HighlightsThe upgrading entailed the provision of additional computers and software, and network accessories; a printer; and furniture; as well as general refurbishment of the internet café.Chief Executive Officer of LIME, Garfield Sinclair, noted that the Liguanea Post Office project forms part of the company’s mission to deliver 100 per cent internet connectivity to the Jamaicans, within the shortest time possible.Mr. Sinclair said the Liguanea Post Office café is the third ‘Link’ facility which the LIME Foundation had opened over the past 12 months, adding that two others are scheduled to be opened soon. RelatedSolar Energy for All Companies in Guardsman Group Photo: JIS PhotographerScience, Technology, Energy, and Mining Minister, Hon. Phillip Paulwell (2nd left), performs the symbolic ribbon cutting exercise to formally re-open the newly upgraded Liguanea Post Office internet café, in St. Andrew on October 9. The facility was refurbished at a cost of over $200,000 by the LIME Foundation, under a public/private partnership between the Postal Corporation of Jamaica (PCJ), and telecommunications firm, LIME. Also participating in the proceedings were, from left, – LIME Chief Executive Officer, Garfield Sinclair; LIME Foundation Chairman, Errol Miller; State Minister for Science, Technology, Energy, and Mining and Member of Parliament for South East St. Andrew, where the facility is located, Hon. Julian Robinson; Postal Corporation of Jamaica Board Chairman, Lance Hylton; and Post Master General, Michael Gentles. RelatedUS$6 Million Invested in BPO Facility in Portmorelast_img read more

Squatters settle in Mayfair

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Lloyd advises CWI to get help cutting costs

first_imgBRIDGETOWN, Barbados,  CMC – As Cricket West Indies (CWI) tries to stay afloat amid financial turbulence exacerbated by the COVID-19 pandemic, a cricket legend has suggested that it needs assistance to reduce costs associated with playing the sport in the Caribbean. Sir Clive Lloyd, an accomplished former Windies captain, contended that given the current high cost of travel and hotel accommodation, it was difficult for CWI to make a profit.“We don’t make any money playing cricket at home anymore, and that is because of the costs…. We travel by plane, we stay at hotels in the high season. We have to try and get somebody to look after that,” he said on the Mason and Guest radio show here Tuesday night.  “We can’t go to places to play Test cricket where you’re not going to make any money. We can play One-Day games in some of these places, which would be much better for West Indies instead of taking them to places where you know that nobody is going to come for the four or five days. “Cricket is very expensive so we have to look at all these things…. You have to have a plan…. All these years – we’re now 80-odd years – and we’re still in the doldrums where finances are concerned,” Sir Clive lamented.CWI, already in a tough financial situation, has been significantly impacted by the COVID-19 pandemic which has forced the postponement of some revenue-generating series that are now in jeopardy of being called off. Last week, president Ricky Skerritt said the situation had plunged CWI’s “already poor financial state into ICU”, and the urgency of the situation required cost-cutting and not simply cost-saving.A quarterly board meeting scheduled for later this month is expected to have finance as its sole agenda item as the regional governing body attempts to stave off a crisis. Sir Clive also commented on the controversy surrounding a recent CWI audit report which uncovered “illustrations of questionable executive standards and practices”.The audit was commissioned by the Skerritt administration which took office in March 2019, and was carried out by accounting and management consulting firm, Pannell Kerr Foster (PKF). The internal report was submitted to the Board last December but portions of it were only recently made public by international broadcaster and legendary former West Indies fast bowler, Michael Holding on a YouTube cricket show.“We have a report that is all over the place. Things must be very chaotic at the moment,” Sir Clive observed. “I hope that good sense can prevail and they can sit down and work things out because our cricket needs to have some stability.” Lawyers for Skerritt’s predecessor, Dave Cameron, have threatened legal action against CWI unless he gets a copy of the audit report. Veteran attorney Tony Astaphan, a member of Cameron’s legal team, has described some of the report’s findings as “seriously lacking credibility” and said his client was entitled to a copy so he could defend himself.last_img read more

Manny Pacquiao fights back at Mayweather’s “reckless” jabs

first_imgManny Pacquiao, of the Philippines, raises his arms after his workout in front of reporters and photographers Wednesday, April 15, 2015, in Los Angeles. (AP Photo/Jae C. Hong)LOS ANGELES (AP) — Manny Pacquiao intends to put on a show when he faces Floyd Mayweather Jr. in 2 1/2 weeks.He really hopes Mayweather is also coming to fight, for the fans’ sake — and maybe for his own strategic purposes as well.Pacquiao radiated confidence and excitement Wednesday at the Wild Card gym in Hollywood before his latest workout in preparation for their bout May 2 in Las Vegas.With the most anticipated fight in recent years looming ever closer, both boxers kept their public comments civil and mostly respectful this week. But Pacquiao laughed when told that the defense-minded Mayweather had called him “a very reckless fighter” on Tuesday.“Reckless fighter? That’s how people like me and love me, because they like an exciting fight,” Pacquiao said. “We call this boxing, (and) boxing is more punching. We talk about punching.”Pacquiao (57-5-2, 38 KOs) has rarely skimped on excitement during his remarkable career as an eight-division champion, but the Filipino congressman realizes he is facing the greatest defensive fighter of their era. Mayweather (47-0, 26 KOs) has been nearly unhittable for most of his opponents during his perfect career.But Pacquiao hopes Money realizes that the best way to get paid is to put on a fight worth seeing. After all, they’re counting on fans to pay a record $99.95 for the pay-per-view, a figure described by no less than Pacquiao promoter Bob Arum as “ostentatious consumerism” if a fan bought it to watch all by himself.And if Pacquiao is trying a bit of psychological trickery, it isn’t very subtle: He didn’t even try to hide the fact that a brawl would be his best chance to win.“If he (does) that, that’s good for me,” Pacquiao said. “I like that. We’ll see. That’s what I want, and that’s definitely what the fans want — action.”Unlike Mayweather, Pacquiao knows what it’s like to be knocked out and to get back up. Pacquiao lost both of his bouts in 2012 and ended his fourth fight with Juan Manuel Marquez face-down on the canvas in the sixth round.Pacquiao took time off after that bout, but returned to the ring and won three more fights before Mayweather finally agreed to get in the ring with him, five years after fans first called for the matchup.Yet the former knockout machine hasn’t stopped an opponent since November 2009, when he finished Miguel Cotto in arguably the greatest performance of his career.This fight has captured the full attention of Pacquiao, who has found time to actually study film of Mayweather during his chaotic life among his entourage, his large family and his congressional duties.Trainer Freddie Roach hasn’t seen Pacquiao watching film of his opponents in years, yet Pacquiao came to him with ideas and plans for the fight. Pacquiao is clearly a student of Mayweather’s techniques, even doing a serviceable impersonation of Mayweather’s famed shoulder roll to entertain Roach.“I haven’t really seen him have this much speed and power in a long time,” Roach said. “My chest hurts really bad right now. You can see how much it means to him. He lives for these huge moments, and he knows what this fight means. Floyd is in trouble.”Pacquiao confirmed his eagerness to make the fight happen, pointing out that he agreed to every term proposed by Mayweather over the past several years of intermittent negotiations. Pacquiao also agreed to a 60-40 split of the proceeds.“If my concern is myself alone, I don’t (think of) the fans,” Pacquiao said. “Then the fight, it’s hard to make happen. Because of course, I don’t want to take 60-40, a disadvantage and everything. I agreed with that for the sake of the fans. I agreed to make the fight happen.”Pacquiao also said he felt a virtual duty to make a possible nine-figure payday resulting from this bout to further his charitable work in the Philippines, where he plans to give away a significant portion of his cut.“I cannot see them being hungry and not helping them,” Pacquiao said. “I’m not materialistic. … I have to use it for the glory of the Lord, and also for my family and for helping people.”last_img read more

Corriere dello Sport: Pogba has said yes to Juventus return

first_img IN SPORT.ES Upd. on 20/11/2018 at 12:57 CET Corriere dello Sport: “Pogba ha dicho sí a la Juventus” It seems the tension between Pogba and Jose Mourinho in the Old Trafford dressing room is no longer sustainable. The player’s desire is to return to the Italian club, who he refers to as his “family.”  Juve are also in need of a new midfielder following an injury to Emre Can — although his knock may not be as serious as first feared. That’s more likely now given that UEFA have changed the rules, meaning that players are no longer cup-tied in the Champions League if they’ve played in the group stages with another side (as was the case with Philippe Coutino at Barça last season).  19/11/2018center_img Pogba returned to Turin recently as a United player in the Champions League. While there, he was given a warm reception by the home fans, who would be delighted to welcome him back.  Mireia Jiménez The France star did not celebrate the goal which gave United a 2-1 win and after the game was asked about a possible return to Italy: “Who knows? Now I am at United.”  “Pogba has said yes to Juventus.” That’s the headline on Corriere dello Sport. The Italian newspaper say the Manchester United midfielder could even make the switch in January.  In this context, the report says that Juve will make a big effort to bring him back — and could even be prepared to do a deal this winter. last_img read more

Edinson Cavani, closer to Atletico than Inter Milan

first_img Cavani, más cerca del Atlético que del Inter He came through at Danubio in Uruguay, was transferred to Palermo in the middle of 2006-07, in the 2010-11 season he joined Napoli, where he played three seasons before heading to PSG. He’s scored 200 goals for the Parisians, in 301 games, winning 22 titles. Edinson Cavani’s future could take a twist. The PSG striker is close to Inter Milan but according to the Italian press, Atletico Madrid have come into the picture. Atletico insisted on him and seem to have changed his mind, with Cavani preferring a new adventure in Spain over returning to Italy. However he wants to finish the Champions League campaign with his current club before moving. Upd. at 15:51 07/06/2020 Rivaldo bets on Edinson Cavani for Barcelona CEST IN SPORT.ES RELATED STORIES Tuttosport say that the 33-year-old Uruguayan forward is going to head to join Diego Simeone’s Atletico when his contract runs out in June. He was said to have agreed a 7m euro per season deal with Inter Milan, half his salary in France.last_img read more

City agree £360,000 fee for 16-year-old and beat Spurs to Shamrock Rovers kid

first_imgMANCHESTER CITY have steamrollered their Premier League rivals in yet another transfer swoop — this time for an unknown young goalkeeper.According to the Irish Independent, City outbid Tottenham for £360,000 keeper Gavin Bazunu, who is 16 and yet to complete his major school exams.4 Teenager Gavin Bazunu is set to join Manchester City next season after completing his examsCredit: Sportsfile – Subscription4 Young keeper Bazunu has kept clean sheets in all four of his Irish Premier Division matches since making his debutCredit: Sportsfile – SubscriptionVideo Player is loading.Play VideoPlayMuteCurrent Time 0:00/Duration 0:00Loaded: 0%Stream Type LIVESeek to live, currently behind liveLIVERemaining Time -0:00 1xPlayback RateChaptersChaptersDescriptionsdescriptions off, selectedSubtitlessubtitles settings, opens subtitles settings dialogsubtitles off, selectedAudio TrackFullscreenThis is a modal window. The Video Cloud video is not playable. Error Code: VIDEO_CLOUD_ERR_NOT_PLAYABLE Session ID: 2020-08-02:5243b270d90ff03b01a55f0 Player Element ID: video_5824030891001_5067014667001 OK Close Modal DialogBeginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsReset restore all settings to the default valuesDoneClose Modal DialogEnd of dialog window.Close Modal DialogThis is a modal window. This modal can be closed by pressing the Escape key or activating the close button. PlayMuteCurrent Time 00:00/Duration 00:00Loaded: 0%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -00:00 1xPlayback RateFullscreenManchester City 6-1 Huddersfield: Sergio Aguero scores hat-trick after David Silva scores stunning free-kickShamrock Rovers youngster Bazunu is set to join City next season after completing his Leaving Certificate.The deal also includes add-ons if the youngster does go on to big things with the Premier League champions in the future.Bazunu has an eye-popping record of keeping clean sheets in all four of his League of Ireland appearances, but conceded against AIK Stockholm in the Europa League qualifiers.City had there eye on Dublin-local Bazunu before Tottenham came in with an offer for him, but they were swept aside by City’s well-resourced sporting directors.TRANSFER NEWSExclusiveCURSE FEARStrictly curse sees plans for stars and celebs to isolate together scrappedSAM SO SUMPTUOUSVictoria’s Secret Angel Sara Sampaio wows as she poses in racy lingerieExclusiveWAYNE’S AWAYWayne Bridge is selling his mansion — after John Terry moved in nearbyExclusiveRISKY BUSINESSRyan Thomas stops van on dual carriageway to treat himself to a Mr WhippyExclusiveBED GRIME STORYStormzy in talks to write series of children’s books about diversityTUNED INWhat the stars of Chris Moyles’ R1 show are doing now – from marriages to big jobsLive BlogBLUES NEWSChelsea news LIVE: Follow all the latest updates from Stamford BridgeLive BlogUNITED LIVEMan Utd news LIVE: All the latest updates and transfer gossip from Old TraffordExclusive’IT’S BEEN TOUGH’Alan Carr reveals lockdown pressures tempted his husband to drink againBUMPING ALONG NICELYKate Ferdinand shows off her growing baby bump during holiday with Rio4 Claudio Bravo is not getting any younger at the age of 35Credit: Alamy Live News4 Ederson is City’s first choice keeper and even claimed an assist in their 6-1 win over HuddersfieldCredit: Getty Images – GettyDavid Silva scores a spectacular free kick for Manchester City against Huddersfield with his young son watching on Bazunu has drawn plaudits for saving a penalty against Cork City in Rovers’ 0-0 draw with the Premier Division champions.After signing forms with the club, Bazunu was invited to watch the club’s 6-1 defeat of Huddersfield on the opening day of the Premier League season.Pep Guardiola’s side have Ederson, 25, Claudio Bravo, 35, and Daniel Grimshaw, 20, in their ranks, after selling Joe Hart to Burnley over the summer.Bravo has picked up an Achilles injury that will keep him out of the team for most of the season.The manager has given game-time to several youth team products over recent years, including Oleksandr Zinchenko, Phil Foden and Brahim Diaz.MAN CITY NEWSperiod dramaLiveline listeners furious with Tampax ad on RTE claiming it ‘violates women’Video’JOHN LEWIS, EAT YOUR HEART OUT’Irish cafe set to go viral with special Christmas advertCULTURE CLASHThese 26 pictures show stark difference ‘modesty’ laws make to advertising in the Middle EastSEX ‘DOESN’T SELL’Provocative ads ‘don’t boost sales’ and can even have a NEGATIVE effect on brands, research claimsA VERY AD HABITTobacco firms used to go to ridiculous lengths to flog fags – and as packaging goes plain here are some of the most absurdFORGETTING YOUR ROOTS?Shea Moisture hair care firm slammed for ‘whitewashing’ its adverts by its black customersPlaying Ketch-upHeinz are finally using an idea pitched by Don Draper in Mad Men for their new ad campaignQuizQuiz KringleHow well do you know British Christmas adverts? Take our tricky quiz to find outVideoun-beats-ableBeats by Dre’s incredible new advert features a staggering amount of famous sports starsPANTS ADAdvert for knickers that claimed to hold in ‘muffin tops’ banned because the pictures were PHOTOSHOPPEDYaya Toure and Ederson grab Bernardo Silva and throw him into the swimming pool during Manchester City fitness sessionlast_img read more

Boxer blocking former Rep. Rogan nomination to federal judiciary

first_imgWASHINGTON – Democratic Sen. Barbara Boxer is blocking the nomination of former GOP Rep. James E. Rogan to the federal bench, citing his lead role in the impeachment of former President Bill Clinton as one of her concerns. Her stance is angering Rogan allies who contend that Boxer is reneging on her support for a bipartisan commission set up in California that recommends judicial nominees to the White House. Boxer disputes that. “Congressman Rogan was one of the most enthusiastic backers of impeachment – he thought President Clinton had committed high crimes and misdemeanors. The Senate certainly disagreed with that conclusion, as did Sen. Boxer,” said Boxer’s spokeswoman Natalie Ravitz. Boxer also believes that Rogan’s strongly conservative positions on gun control, abortion and other issues make him “out of step with California,” Ravitz said. AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREPettersson scores another winner, Canucks beat Kings Rogan, who’s currently a state Superior Court judge in Orange County appointed by Gov. Arnold Schwarzenegger, served in the House from 1997-2001 and was one of the managers of impeachment proceedings against Clinton in 1998. He declined comment. “Out of respect for the Senate and its process, I just don’t have any comment on this,” he said. Rogan left Congress after losing to Rep. Adam Schiff, D-Pasadena, in an $11 million contest that was the most expensive House race in history. Rogan then served for several years as director of the U.S. Patent and Trademark Office. President Bush nominated Rogan a year ago to a seat on the U.S. District Court for the Central District of California, and renominated him in January when the new Democratic-controlled Congress convened. However, Senate Judiciary Committee Chairman Patrick Leahy, D-Vt., has a policy of not advancing judicial nominees who don’t have the support of their home-state senators, and neither Boxer nor Sen. Dianne Feinstein, D-Calif., has committed to supporting Rogan, according to committee spokeswoman Erica Chabot. Boxer declared her opposition in a statement Thursday while Feinstein has not yet taken a position. After Bush took office, Feinstein and Boxer set up a Judicial Advisory Commission with the White House that recommends nominees to fill federal judicial vacancies in California. The group is referred to as the Parsky Commission because members are appointed by Feinstein, Boxer and Gerry Parsky, a top Bush adviser in California. Rogan was recommended by the Parsky Commission. Although Boxer denies it, Rogan’s former campaign manager, Jason Roe, said Boxer was consulted in advance and didn’t object. “Those of us who have watched this process take place have expected the participants to live up to the commitment they made. Why Sen. Boxer would have done that for seven years and suddenly changed course confuses everyone that’s observed this,” Roe said. “If she’s got an ax to grind, that’s what the hearing is for,” Roe added. Judicial nominees get hearings before the Senate Judiciary Committee. Ravitz contended that Boxer has never supported Rogan and never told anyone she did. “When the Parsky Commission was set up in 2001, Sen. Boxer said it was her hope and expectation that the process would result in ‘highly qualified, moderate judicial candidates.’ Over the years, the process has worked beautifully,” Ravitz said. “This time we disagree.” White House spokesman Trey Bohn declined to comment beyond encouraging support for Rogan. “Judge Rogan enjoys broad bipartisan support and we urge the Senate to confirm him,” said Bohn. Parsky did not immediately return a call.160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!last_img read more

Will Data Collection on User Behavior Be Forced to End Soon?

first_imgTags:#Analysis#web Related Posts Top Reasons to Go With Managed WordPress Hosting marshall kirkpatrick Harvard Business Review ran three interesting short pieces in this month’s magazine, under the misleadingly timeless title “Tackling Business Problems.” The three essays are actually guest submissions from business radicals, the final of the three being from social media luminary Doc Searls.Traditional Customer Relationship Management is dead meat, Searls argues. Companies should stop collecting data about their customers. Right now, before the customers revolt! This populist vision of revolt is balanced out a little by Searls’ vision of what’s likely to come next. You can get the picture from the title of his forthcoming book, The Intention Economy: When Customers Take Charge. It seems crazy, but his view of what the future will bring with regard to customer data is fascinating to consider.Writing about the massive collection of consumer data, Searls writes:“Customers naturally see this trend as a gross invasion of their privacy and are starting to resist providing accurate information–or any information at all.But the main reason for vendors to quit this practice is not that it’s bad manners. It’s that businesses soon will no longer own the data anyway–customers will. And when that happens, vendors will end up reaping greater benefits than they do now.”As someone fascinated by the possibilities for innovation, I am very hesitent when I read people cheering the revolt of users against the collection of their data. I hope that data collection will be done in a positive way and will lead to big wins for everyone. It’s not clear that’s going to happen though. Behavioral marketing trailblazer and Tacoda founder Dave Morgan once told me that no one had yet found a way to articulate the value proposition of aggregate data analysis to end consumers because there wasn’t one yet. No one had really built it, people were generally focused on sleazy short term wins at the expense of the consumer. It is the job of startups to build something compelling, he says. Searls believes this will happen when consumers are in control over their own data. He thinks that’s going to be a net win for the consumer and the companies that sell to them.“Here’s why,” he writes. “When customers own and control their own data, demand will drive supply more efficiently than supply currently drives demand.”By that he means that satisfaction of real consumer demand, demand felt my consumers in control in a market that strives to delight them, will be more efficient than demand that gets manufactured by manipulative advertising driven by supply that must be sold.center_img A Web Developer’s New Best Friend is the AI Wai… Why Tech Companies Need Simpler Terms of Servic… 8 Best WordPress Hosting Solutions on the Marketlast_img read more

Report: Traditional methods of personalization don’t work for millennials and Gen Z

first_img Posted on 15th August 2018Digital Marketing FacebookshareTwittertweetGoogle+share HomeDigital MarketingReport: Traditional methods of personalization don’t work for millennials and Gen Z Report: Traditional methods of personalization don’t work for millennials and Gen ZYou are here: Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 Want to connect with young people? Traditional means of personalizing ads to appeal to Gen Z and millennials are stale, according to new research from video platform VidMob.VidMob surveyed 1,000 16- to 24-year-olds (Gen Z) and 1,000 25- to 34-year-olds (millennials) about a number of issues related to how they act online, including their behaviors around social media and video advertising.The survey found that ads that young adults were more likely to interact with were those that reflect similar taste or style (55 percent) than ads with a celebrity (45 percent) or people the same age (29 percent). This is opposed to more traditional methods of personalization, such as matching gender, age, ethnicity or featuring a person’s name.Variances emerged between the age groups. For example, 41 percent of Gen Z respond to ads they feel are visually beautiful versus only 32 percent of millennials.The study found that 44 percent of Gen Z get annoyed or start to dislike brands when their ads are overly repetitive, while 34 percent of millennials either tune out or start to dislike. VidMob Chief Marketing Officer Stephanie Bohn told me that this is part of a trend toward younger audiences liking brands less due to ad repetition.“Only one in four claim that seeing an ad multiple times helps them remember what is being advertised,” Bohn told me.Nearly half of millennials (48 percent) prefer shorter videos compared to 34 percent of Gen Z, who are mostly interested in better music.The report also delivered insights on how this demographic is using social media. Across both groups, 42 percent spent more time on social media this year over last year. And Stories on all platforms are getting a lot of play. A whopping 70 percent of Gen Z regularly watched Stories on Snapchat and Instagram.The differences between the groups are also evident in the platforms they use:And laughter seems to be the best medicine, with 56 percent of Gen Z females favoring humor over celebrity-focused videos (only 17 percent).Bohn told me that “brands that present ads with style that resonates have a greater chance of being liked by young consumers.”“Social users are bombarded with content, and it’s harder than ever for advertisers to capture attention, particularly the attention of GenZ,” Bohn said. “This report has implications for marketers looking to connect with younger audiences. Demographics and the celebrity factor also influence likability, but sense of style is the leading factor.”Bohn said that though younger people are less interested in celebrity tie-ins, advertisers should still include them in their media mix.“What we glean from these findings is that younger consumers respond better to ads that offer a reflection of themselves, or their aspirational selves,” Boh said. “Celebrity status seems to be less influential than personal style but certainly nothing to dismiss, especially when trying to reach GenZ.”The post Report: Traditional methods of personalization don’t work for millennials and Gen Z appeared first on Marketing Land.From our sponsors: Report: Traditional methods of personalization don’t work for millennials and Gen Zlast_img read more