Amb. Endee Donates to Mother of Triplets

first_imgA 32-year old woman who recently gave birth to triplets at the Lucanus Clinic located in the Tusafield Community in New Georgia said she’s breathing a sigh of relief after Cultural Ambassador Juli Endee yesterday made substantial contributions toward her medical bill as well as the welfare of the children and the family.Amb. Juli Endee contributed US$300 towards Hawa Passewe’s medical bills and L$10,000 as well as materials and food items valued at L$20,000 for the babies and the mother.The items donated include tubs, pampers, toiletries, baby clothes as well as a bag of rice and a container of vegetable oil.Amb. Endee is the first donor to come to the aid of Hawa Passewe since she made the passionate appeal to the public nearly a week ago after she gave birth to her two boys and a girl.Presenting the donation on behalf of Ambassador Endee, Rev. Veronica Smith said Endee will continue to be a benefactor of the less fortunate and people in desperate need. She expressed the hope that the modest contribution will help to alleviate the stress and worry that Ms. Passewe has been experiencing since she gave birth. Receiving the donations, Ms. Passewe praised Amb. Endee for the assistance provided at the critical time after her delivery. She admitted that she has been worried about her medical bills and the lack of money to purchase basic essential materials to care for the babies. The proprietor and surgical nurse, Wesseh Tumoe, who delivered the triplets last week Thursday, said he was also happy for Ambassador Endee’s assistance.Mr. Wesseh, a retired surgical nurse with 29 years of experience, said it took him and his medical staff six hours to perform the surgery and safely deliver the babies. Since he performed the caesarean to deliver the babies, he has been using his personal resources to feed the mother and care for the triplets.Madam Wesseh has three other children. The father of the children is said to be a day laborer providing for his family. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)last_img read more

Cape Town: Africa’s Hollywood

first_imgOn the set of a 2004 German filmproduction in the Cape Town harbour, withthe city’s iconic Table Mountain in thebackground.(Image: Rodger Bosch, For more freephotos, visit the image library.)Mary AlexanderClint Eastwood, Morgan Freeman, Matt Damon … top box office earners are headed for South Africa in 2009, as Cape Town ramps up its growing reputation as the Hollywood of Africa.The city has been an increasingly popular location for filmmakers since South Africa was welcomed back into the global community in 1994. Over 50 major productions – feature films and TV series – were shot in Cape Town in the five years from 2003 to 2007, including Blood Diamond, Rendition and 10 000 BC. In 2008 no less than 22 productions were filmed in the city.Clint Eastwood is to direct The Human Factor, an adaptation of John Carlin’s book The Human Factor: Nelson Mandela and the Game that Changed the World. It tells the story of South Africa’s victory, on home turf, in the 1995 Rugby World Cup, when Mandela and rugby captain Francois Pienaar united to inspire reconciliation between black and white South Africans – only a year after the end of apartheid.Mandela is to be played by Morgan Freeman, whose previous productions include The Dark Knight, Evan Almighty and Lucky Number Slevin, while Oscar-winner Matt Damon – star of The Departed, Ocean’s Thirteen and The Bourne Ultimatum – will play Pienaar.World-class cityCape Town’s appeal is partly because it’s the most beautiful city in the country, with excellent and varied locations. The city has long been South Africa’s top destination for international tourists and, to the irritation of most Johannesburgers, wins global popularity contests hands down. Cape Town has received numerous travel awards, and in 2008 was named the top city destination in the world in a survey by the UK’s Telegraph newspaper – ahead of Paris, London and New York.But its success as a film location is also due to the Cape Film Commission (CFC), which markets the city to moviemakers and smooths the way for them to operate there.“We have often been told that we are too ambitious and lack the necessary skills and infrastructure,” says Laurence Mitchell, commissioner of the CFC. “But it has now become apparent that indeed we have the capacity to become a global film destination.”The only other African country with a flourishing film industry is Nigeria, but “Nollywood” only produces low-budget, non-studio productions shot on video, movies which are often quickly pirated after release.Seven major productions have been scheduled for Cape Town so far this year, including The Human Factor, a number of Bollywood production, and South Africa’s second full-length computer-animated feature. The country’s first major animated movie, The Lion of Judah, was also filmed in Cape Town, with production wrapping up in November 2008 and international release scheduled for later in 2009.The city is a Bollywood favourite, with films such as Seasons Greetings, Life Partner and 8 by 10 (Tasveer) produced there in 2008. It’s also a popular for international commercials – brands whose adverts have been shot in the city include Peugeot, BMW, Nivea, Oreo, Coke and Hansa.Big earner – and getting biggerIn 2006 an economic impact assessment revealed that the Cape film industry contributed some R3.5-billion to South Africa’s gross domestic product. Mitchell estimates that this has now risen to over R5-billion. It is estimated to employ some 20 000 people.To build on this success, the CFC is set to launch a number of new initiatives in 2009.“Cape Town and the Western Cape are set to become global film industry destinations,” Mitchell says, “and 2009 will be a crucial year during which we will have to up our game as the rest of the world would have taken notice.”In March the CFC is to launch an online location service, the first of its kind in South Africa. The website will be a one-stop shop for location scouts across the world, allowing them to access images of public and private open space in Cape Town, as well as private residences made available by recognised location agents.It will also provide GPS maps, and information on legislation, regulations and registration processes. Its functionality will allow users to shortlist locations online, identify location contacts, and search for specific locations in Cape Town and the Western Cape by selecting a region or a type from the category list.Over the next six months the CFC will also be working closely with Cape Town Metropolitan Municipality’s Film Permit Office to develop an online location permit system, the first of its kind for local authorities in South Africa.To make the work of filmmakers easier and safer, the film commission will work with various local authorities to set up dedicated units of traffic and event marshals. And in the next few months the CFC will launch the Cape Film Industry’s Green Campaign, aimed at improving the environment-friendliness of the sector.An important part of the commission’s new strategy is promoting animation, which it sees as a key growth area in Cape Town’s movie industry. The CFC and Animation South Africa, the representative industry body, have entered a public-private partnership in which they will collaborate to market, develop and support the local animation industry.Named the Animation Industry Development Initiative (Aidi), the partnership aims to improve animation skills and grow the industry over the next 10 years to the point where it is able to employ 10 000 animators at a given time. Its first project will be setting up the Animation Satellite Resource Centre in the Khayelitsha and Mitchells Plain area – the poorer regions of Cape Town. Recruitment to the centre will begin in February.Another serious boost to the local film industry will be provided by the 2010 Fifa World Cup, to be held in South Africa with Cape Town one of the nine host cities. The CFC has already started to map out projects to prepare the film and TV industry for the football spectacular.Do you have queries or comments about this article? Email Mary Alexander at [email protected] linksCape Film CommissionAnimation South AfricaCape Town Film Studioslast_img read more

Report: Traditional methods of personalization don’t work for millennials and Gen Z

first_img Posted on 15th August 2018Digital Marketing FacebookshareTwittertweetGoogle+share HomeDigital MarketingReport: Traditional methods of personalization don’t work for millennials and Gen Z Report: Traditional methods of personalization don’t work for millennials and Gen ZYou are here: Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 Want to connect with young people? Traditional means of personalizing ads to appeal to Gen Z and millennials are stale, according to new research from video platform VidMob.VidMob surveyed 1,000 16- to 24-year-olds (Gen Z) and 1,000 25- to 34-year-olds (millennials) about a number of issues related to how they act online, including their behaviors around social media and video advertising.The survey found that ads that young adults were more likely to interact with were those that reflect similar taste or style (55 percent) than ads with a celebrity (45 percent) or people the same age (29 percent). This is opposed to more traditional methods of personalization, such as matching gender, age, ethnicity or featuring a person’s name.Variances emerged between the age groups. For example, 41 percent of Gen Z respond to ads they feel are visually beautiful versus only 32 percent of millennials.The study found that 44 percent of Gen Z get annoyed or start to dislike brands when their ads are overly repetitive, while 34 percent of millennials either tune out or start to dislike. VidMob Chief Marketing Officer Stephanie Bohn told me that this is part of a trend toward younger audiences liking brands less due to ad repetition.“Only one in four claim that seeing an ad multiple times helps them remember what is being advertised,” Bohn told me.Nearly half of millennials (48 percent) prefer shorter videos compared to 34 percent of Gen Z, who are mostly interested in better music.The report also delivered insights on how this demographic is using social media. Across both groups, 42 percent spent more time on social media this year over last year. And Stories on all platforms are getting a lot of play. A whopping 70 percent of Gen Z regularly watched Stories on Snapchat and Instagram.The differences between the groups are also evident in the platforms they use:And laughter seems to be the best medicine, with 56 percent of Gen Z females favoring humor over celebrity-focused videos (only 17 percent).Bohn told me that “brands that present ads with style that resonates have a greater chance of being liked by young consumers.”“Social users are bombarded with content, and it’s harder than ever for advertisers to capture attention, particularly the attention of GenZ,” Bohn said. “This report has implications for marketers looking to connect with younger audiences. Demographics and the celebrity factor also influence likability, but sense of style is the leading factor.”Bohn said that though younger people are less interested in celebrity tie-ins, advertisers should still include them in their media mix.“What we glean from these findings is that younger consumers respond better to ads that offer a reflection of themselves, or their aspirational selves,” Boh said. “Celebrity status seems to be less influential than personal style but certainly nothing to dismiss, especially when trying to reach GenZ.”The post Report: Traditional methods of personalization don’t work for millennials and Gen Z appeared first on Marketing Land.From our sponsors: Report: Traditional methods of personalization don’t work for millennials and Gen Zlast_img read more