Why you need someone else to be your messenger

first_imgEdelman’s 2012 Trust Barometer is out, and the biggest finding is the increasing stock people put in the recommendations of their peers – who surpass nonprofit staff in terms of their trustworthiness as messengers.In speaking about this finding, David Armano of Edelman notes, it is important that we “share the stage with ‘regular’ people who have a voice via a variety of social channels,” as well as to be “in tune with the topics and issues they care about and discuss. Last year I speculated that the decline in attention given toward people like ourselves—our friends and peers may have been related to social media fatigue. This year, it’s possible that many of us who make social networking part of our digital routines have gotten a bit better at filtering the signal from noise, thereby being both more generous but focused with our finite attention spans.”From my perspective, this is just one more piece of data illustrating the importance of third-party endorsement in all of your outreach and engagement. (More evidence is here.) You can’t be your own, only messenger. You need respected authority figures, experts and definitely, everyday champions – who are more powerful than ever.Take two minutes and look at your latest outreach piece or your website or your organization’s Facebook page. Who is speaking for you? Where are they on the trust barometer? If it’s your CEO or ED, you may need additional voices.(Hat tip to Caryn Stein here at Network for Good for the data!)last_img read more

India aim for top ranking as Australia look to end series on a high

first_imgIndia will aim for a return to the top spot in One-Day International (ODI) rankings when they face Australia in the fifth and final match at the Vidarbha Cricket Association Ground here on Sunday.The hosts, who have already clinched the five-match ODI series with an unassailable 3-1 lead, slipped to the second spot after losing the fourth tie in Bengaluru by 21 runs on Thursday.Australia rode on an all-round show, with openers Aaron Finch and David Warner starring with the bat along side pacer Kane Richardson’s three-wicket haul to clinch their first victory in the series.India will look to get back to winning ways banking on in-form batsmen Ajinkya Rahane, Rohit Sharma, Mahendra Singh Dhoni and Kedar Jadhav.The hosts, who played pacers Mohammad Shami and Umesh Yadav in place of Jasprit Bumrah and Bhuvneshwar Kumar will be forced to make changes in the bowling department which failed to look lethal in the last match.Spinners Axar Patel and Yuzvendra Chahal will be the key in the middle overs to provide important breakthroughs.That’s how the boys trained in Nagpur ahead of the fifth #INDvAUS ODI. #TeamIndia pic.twitter.com/XIPrLc79mV- BCCI (@BCCI) September 30, 2017The visitors, however, will look to emulate the previous ODI to end the series on a respectable note.Openers Warner and Finch will be the key to the batting line-up. The side will also expect skipper Steven Smith to play a vital role in adding to the teams score tally.In the bowling department, pacers Nathan Counter-Nile and Richardson will look to vary their pace to pick up crucial wickets.advertisementSquads:India: Virat Kohli (C), Mahendra Singh Dhoni (wk), Rohit Sharma, Ajinkya Rahane, Manish Pandey, Kedar Jadhav, Umesh Yadav, Mohammed Shami, Yuzvendra Chahal, Axar Patel, Hardik Pandya, Bhuvneshwar Kumar, Kuldeep Yadav, Lokesh Rahul, Jasprit Bumrah.Australia: Steven Smith (C), Aaron Finch, Matthew Wade (wk), David Warner, Kane Richardson, Nathan Coulter-Nile, Pat Cummins, Peter Handscomb, Travis Head, Adam Zampa, Marcus Stoinis BenchGlenn Maxwell, James Faulkner, Hilton Cartwright.last_img read more