Why you need someone else to be your messenger

first_imgEdelman’s 2012 Trust Barometer is out, and the biggest finding is the increasing stock people put in the recommendations of their peers – who surpass nonprofit staff in terms of their trustworthiness as messengers.In speaking about this finding, David Armano of Edelman notes, it is important that we “share the stage with ‘regular’ people who have a voice via a variety of social channels,” as well as to be “in tune with the topics and issues they care about and discuss. Last year I speculated that the decline in attention given toward people like ourselves—our friends and peers may have been related to social media fatigue. This year, it’s possible that many of us who make social networking part of our digital routines have gotten a bit better at filtering the signal from noise, thereby being both more generous but focused with our finite attention spans.”From my perspective, this is just one more piece of data illustrating the importance of third-party endorsement in all of your outreach and engagement. (More evidence is here.) You can’t be your own, only messenger. You need respected authority figures, experts and definitely, everyday champions – who are more powerful than ever.Take two minutes and look at your latest outreach piece or your website or your organization’s Facebook page. Who is speaking for you? Where are they on the trust barometer? If it’s your CEO or ED, you may need additional voices.(Hat tip to Caryn Stein here at Network for Good for the data!)last_img read more

People United For Better Schools

first_imgFacebook Twitter Google+LinkedInPinterestWhatsAppProvidenciales – Images of the condition of some government schools on the opening week of the 2014-2015 academic year has spawned a movement in the TCI… PUBS, that’s the acronym for People United for Better Schools. It is now growing in momentum on Facebook and the mission statement is given as “This group is dedicated to helping our community provide a student-centered, well maintained and secure environment that provides the foundation where students can achieve their full potential through partnerships with home, school and community. We will accomplish this by rejuvenating our schools so that each student can become a responsible, respectful, and contributing citizen in a pleasant environment that is conducive to learning. Magnetic Media photos taken the weekend before school started still drawing comments and now inspiring action it appears as the group, which up to broadcast time had 53 members announced that it would try to raise funds to assist the government schools. Facebook Twitter Google+LinkedInPinterestWhatsApp Related Items:People United for Better Schools, pubslast_img read more

Cherishing rich traditional heritage

first_imgDr Vinay Bharat Ram, an Indian Classical vocalist from Maihar Gharana has collected his musical journey, which began early in his life. The collection comprises of 12 ragas recorded and compiled by himself over the last forty years. The CD collection was unveiled recently by Pt Hari Prasad Chaurasia at Multipurpose Hall, India International Centre.Anoushka Shankar and Ustad Aashish Khan were present to grace the occasion. The upcoming 12 CD’s of Dr Vinay Bharat Ram is all evening and late night ragas. The ragas are based on the theme “love” between Radha and Krishna. There are 30 ragas in the CD’s and it has deeper meanings and it emotionally connects with soul. Bharat Ram has almost done 300-400 concerts in his life. On this delightful occasion, Anoushka Shankar said, “My father would have been very proud on his achievement.” Pt Hari Prasad Chaurasia, the flute maestro also appreciated the work done by Dr Vinay Bharat Ram, despite of him being the business tycoon and taking his time out of his hectic schedule and dedicating his precious 40 years just and just for Hindustani Classical music.last_img read more

Even eating pulses can help you shed a bit of weight

first_imgA source of protein for the poor and rich alike, just one serving of pulses daily can also contribute to modest weight loss, reveals a study. According to researchers, consuming 3/4 cup (130 grams) a day of beans, peas, chickpeas or lentils led to a weight loss of 0.34 kg or 340 grams in over six weeks.Despite their known health benefits, not many people eat pulses on any given day and most do not eat the full serving.“So there is room for most of us to incorporate dietary pulses in our diet and realise potential weight management benefits,” said lead author Russell de Souza from St. Michael’s Hospital in Toronto. Also Read – ‘Playing Jojo was emotionally exhausting’Pulses have a low glycemic index — meaning that they are foods that break down slowly and can be used to reduce or displace animal protein as well as “bad” fats such as trans-fat in a dish or meal.The study analysed 940 participants who lost an average of 0.34 kg over six weeks with the addition of a single serving of pulses to the diet —and without making a particular effort to reduce other foods.The new study fits well with previous work which found that pulses increased the feeling of fullness by 31 per cent which may indeed result in less food intake. “Though the weight loss was small, our findings suggest that simply including pulses in your diet may help you lose weight and we think more importantly, prevent you from gaining it back after you lose it,” de Souza noted.Knowing which foods make people feel fuller longer may help them lose weight and keep it off.last_img read more